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CULTURAL IDENTITY CONSTRUCTION IN PAKISTANI ANIMATION

Year 2017, Volume 3, Issue 7, 190 - 198, 30.04.2017
https://doi.org/10.18768/ijaedu.319275

Abstract

The customs, culture and traditions of the people of a country are representative of the history, faith, language and environment of that country. Similarly, the cultural patterns of Pakistan speak of its rich cultural heritage and traditions. Pakistan’s popular culture is not only the likeness of the present but also heavily depends on the past. Pakistan’s Mughal architecture, cuisine, textiles, television programs, music etc. are some forms that make up its pop culture. The growth and increased range of available local and foreign media content has raised numerous questions as to the impact and effects it brings towards Pakistani culture. As a mature International industry and rapidly growing local one, animation films have taken a role in introducing the cultural characteristics of various nations and backgrounds. Animation offers a contested site for identity formation through story-telling, which provides wide audiences with the resources for narrative-creation and imagined communities that can foster collective identities. This article attempts to illuminate how the medium of animation articulates the Cultural Identity of Pakistan, through the national history. For this purpose, it analyzes two local animations: Unicorn Black’s Burka Avenger and Teen Bahadur by Waadi Animation and SOC Films. These works are examined, particularly by looking at the gendered, outfitted, linguistic and racial representations. This research intends to dive deeper into designing of characters i-e protagonist, antagonist and supporting characters. The way pre-conceived notions of cultural identities have been represented in the animations. This study will aid in better understanding the complexities of cultural identity reflected in popular media.

References

  • Asha Jhina, 2011. Representations of culture in Japanese animation. India Kaori Yoshida, 2011. National Identity (Re) Construction in Japanese and American Animated Film. Associate Professor, College of Asia-Pacific Studies. Electronic journal of contemporary Japanese studies. Article 5 in 2011. Aysha Faseeh, 2014. To what extent can Pakistan's Culture be promoted through Digital Art and Animation for the Pakistani nation? Karachi: Indus Valley School of Art and Architecture. Madiha Jamil and Saleha Alvi, 2013. 3D Animated Short film “Guddu ki Guddi” (Entertainment through animation in Pakistan). Lahore: National College of Arts. Yusra Saleem, 2011. Loss of Cultural Identity. Karachi: Pakistan Today. Mohd Amir Mat Omar & MD Sidin Ahmad Ishak, 2011. Understanding Culture Through Animation: From the World to Malaysia. Journal Pengajian Media Malaysia, Malaysian Journal of Media Studies. Vol. 13, No. 2, 2011, Pages 1–9. Timothy Graham Jones, Animating Community: Reflexivity and Identity in Indian Animation Production Culture. University of East Anglia. School of Art, Media and American Studies, September, 2014. Saad Afridi, Jun 11, 2011. Animation Industry of Pakistan. 2016.20 August https://www.scribd.com/document/57594976/Animation-Industry-of-Pakistan Burka Avenger. 2016. 20 August www.burkaavenger.com Teen Bahadur. 2016. 22 August http://www.3bahadurmovie.com/heroes.php Thee Mad Queen, July 15, 2015. Movie review: 3 bahadur and birth of superheroes in Pakistan. 2016. 22 August https://theemadqueen.wordpress.com/2015/07/15/movie-review-3-bahadur-and-birth-of-superheroes-in-pakistan/ Aseem Kulkarni, 12 April 2016. There is a new country taking animation by storm, and it is an unlikely one: Pakistan. 2016. 23 August http://www.catchnews.com/culture-news/there-s-a-new-country-taking-animation-by-storm-and-it-s-an-unlikely-one-pakistan-1460444708.html/3

Year 2017, Volume 3, Issue 7, 190 - 198, 30.04.2017
https://doi.org/10.18768/ijaedu.319275

Abstract

References

  • Asha Jhina, 2011. Representations of culture in Japanese animation. India Kaori Yoshida, 2011. National Identity (Re) Construction in Japanese and American Animated Film. Associate Professor, College of Asia-Pacific Studies. Electronic journal of contemporary Japanese studies. Article 5 in 2011. Aysha Faseeh, 2014. To what extent can Pakistan's Culture be promoted through Digital Art and Animation for the Pakistani nation? Karachi: Indus Valley School of Art and Architecture. Madiha Jamil and Saleha Alvi, 2013. 3D Animated Short film “Guddu ki Guddi” (Entertainment through animation in Pakistan). Lahore: National College of Arts. Yusra Saleem, 2011. Loss of Cultural Identity. Karachi: Pakistan Today. Mohd Amir Mat Omar & MD Sidin Ahmad Ishak, 2011. Understanding Culture Through Animation: From the World to Malaysia. Journal Pengajian Media Malaysia, Malaysian Journal of Media Studies. Vol. 13, No. 2, 2011, Pages 1–9. Timothy Graham Jones, Animating Community: Reflexivity and Identity in Indian Animation Production Culture. University of East Anglia. School of Art, Media and American Studies, September, 2014. Saad Afridi, Jun 11, 2011. Animation Industry of Pakistan. 2016.20 August https://www.scribd.com/document/57594976/Animation-Industry-of-Pakistan Burka Avenger. 2016. 20 August www.burkaavenger.com Teen Bahadur. 2016. 22 August http://www.3bahadurmovie.com/heroes.php Thee Mad Queen, July 15, 2015. Movie review: 3 bahadur and birth of superheroes in Pakistan. 2016. 22 August https://theemadqueen.wordpress.com/2015/07/15/movie-review-3-bahadur-and-birth-of-superheroes-in-pakistan/ Aseem Kulkarni, 12 April 2016. There is a new country taking animation by storm, and it is an unlikely one: Pakistan. 2016. 23 August http://www.catchnews.com/culture-news/there-s-a-new-country-taking-animation-by-storm-and-it-s-an-unlikely-one-pakistan-1460444708.html/3

Details

Subjects Social
Journal Section Articles
Authors

Madiha JAMİL This is me
Saudi Arabia

Publication Date April 30, 2017
Application Date June 5, 2017
Acceptance Date April 30, 2017
Published in Issue Year 2017, Volume 3, Issue 7

Cite

EndNote %0 IJAEDU- International E-Journal of Advances in Education CULTURAL IDENTITY CONSTRUCTION IN PAKISTANI ANIMATION %A Madiha Jamil %T CULTURAL IDENTITY CONSTRUCTION IN PAKISTANI ANIMATION %D 2017 %J IJAEDU- International E-Journal of Advances in Education %P 2411-1821-2411-1821 %V 3 %N 7 %R doi: 10.18768/ijaedu.319275 %U 10.18768/ijaedu.319275

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