EN
CULTURAL IDENTITY CONSTRUCTION IN PAKISTANI ANIMATION
Abstract
The customs, culture and traditions of the people of a
country are representative of the history, faith, language and environment of
that country. Similarly, the cultural patterns of Pakistan speak of its rich
cultural heritage and traditions. Pakistan’s popular culture is not only the
likeness of the present but also heavily depends on the past. Pakistan’s Mughal
architecture, cuisine, textiles, television programs, music etc. are some forms
that make up its pop culture. The growth and increased range of available local
and foreign media content has raised numerous questions as to the impact and
effects it brings towards Pakistani culture. As a mature International industry
and rapidly growing local one, animation films have taken a role in introducing
the cultural characteristics of various nations and backgrounds. Animation
offers a contested site for identity formation through story-telling, which
provides wide audiences with the resources for narrative-creation and imagined
communities that can foster collective identities. This article attempts to
illuminate how the medium of animation articulates the Cultural Identity of
Pakistan, through the national history. For this purpose, it analyzes two local
animations: Unicorn Black’s Burka Avenger
and Teen Bahadur by Waadi Animation
and SOC Films. These works are examined, particularly by looking at the
gendered, outfitted, linguistic and racial representations. This research
intends to dive deeper into designing of characters i-e protagonist, antagonist
and supporting characters. The way pre-conceived notions of cultural identities
have been represented in the animations. This study will aid in better
understanding the complexities of cultural identity reflected in popular media.
Keywords
References
- Asha Jhina, 2011. Representations of culture in Japanese animation. India Kaori Yoshida, 2011. National Identity (Re) Construction in Japanese and American Animated Film. Associate Professor, College of Asia-Pacific Studies. Electronic journal of contemporary Japanese studies. Article 5 in 2011. Aysha Faseeh, 2014. To what extent can Pakistan's Culture be promoted through Digital Art and Animation for the Pakistani nation? Karachi: Indus Valley School of Art and Architecture. Madiha Jamil and Saleha Alvi, 2013. 3D Animated Short film “Guddu ki Guddi” (Entertainment through animation in Pakistan). Lahore: National College of Arts. Yusra Saleem, 2011. Loss of Cultural Identity. Karachi: Pakistan Today. Mohd Amir Mat Omar & MD Sidin Ahmad Ishak, 2011. Understanding Culture Through Animation: From the World to Malaysia. Journal Pengajian Media Malaysia, Malaysian Journal of Media Studies. Vol. 13, No. 2, 2011, Pages 1–9. Timothy Graham Jones, Animating Community: Reflexivity and Identity in Indian Animation Production Culture. University of East Anglia. School of Art, Media and American Studies, September, 2014. Saad Afridi, Jun 11, 2011. Animation Industry of Pakistan. 2016.20 August https://www.scribd.com/document/57594976/Animation-Industry-of-Pakistan Burka Avenger. 2016. 20 August www.burkaavenger.com Teen Bahadur. 2016. 22 August http://www.3bahadurmovie.com/heroes.php Thee Mad Queen, July 15, 2015. Movie review: 3 bahadur and birth of superheroes in Pakistan. 2016. 22 August https://theemadqueen.wordpress.com/2015/07/15/movie-review-3-bahadur-and-birth-of-superheroes-in-pakistan/ Aseem Kulkarni, 12 April 2016. There is a new country taking animation by storm, and it is an unlikely one: Pakistan. 2016. 23 August http://www.catchnews.com/culture-news/there-s-a-new-country-taking-animation-by-storm-and-it-s-an-unlikely-one-pakistan-1460444708.html/3
Details
Primary Language
English
Subjects
-
Journal Section
Research Article
Authors
Madiha Jamil
Saudi Arabia
Publication Date
April 30, 2017
Submission Date
June 5, 2017
Acceptance Date
April 30, 2017
Published in Issue
Year 1970 Volume: 3 Number: 7
EndNote
Jamil M (April 1, 2017) CULTURAL IDENTITY CONSTRUCTION IN PAKISTANI ANIMATION. IJAEDU- International E-Journal of Advances in Education 3 7 190–198.
