DEVELOPMENT OF BULGARIAN HEALTHCARE AND SOCIAL CARE PERIODICALS - THEMATIC SUSTAINABILITY, EXCHANGE OF KNOWLEDGE AND EXPERIENCE

This report compares the publication policy of Bulgarian periodicals in the health and social care field from the dawn of their publication history in Bulgaria, namely the end of 19 c and the beginning of 20 c century, with periodicals from the year in which the COVID-19 pandemic took over the news and has become a leading topic not only in medical journals. The choice of the type and theme of information sources is determined by the present-day relevance of the topic and by the fact that the specialized periodicals are the most reliable momentary reflection of the science achievements in the respective field. Periodicals, depending on the goals set by the editorial team, are a platform for presenting the most current and sometimes avant-garde practices of specialists and an opportunity to satisfy the interests of regular readers on health topics. It is according to the target group that publications are divided into two main categories: scientific and popular science. Of course, there are also the so-called “mixed” editions, but as a rule, compromises in this direction lead to their limited longevity.