DEVELOPING STRATEGIC PLAN OF ISLAMIC REPUBLIC OF IRAN JUDO FEDERATION BASED ON SWOT ANALYSIS

The present research aims to investigate strategic situation of Islamic Republic of Iran Judo Federation and developing appropriate strategies in order to promote Judo. This is a descriptive research of the type of strategic studies that has been carried out quantitatively and qualitatively, and the required data was collected through the researcher's made questionnaire. Considering the purpose and method of the research and the limited population, the opinions of Judo sports experts were collected using total population sampling which finally 70 questionnaires were collected. 10 sports management professors confirmed the face and content validity of the questionnaire and its reliability was obtained 0.77 through Cronbach's coefficient, which finally resulted in the number of 31 weaknesses, 24 strengths, 25 opportunities, 24 threats, 5 missions, 7 core values, and 12 strategies. In general, four vision and five strategic goals were identified. To analyze data, in addition to the descriptive indices of the Kolmogorov Smirnov tests to determine the normality of the data distribution, the one-sample t-test, the binomial test to examine the variables, and the Friedman test to prioritize the components, the external and internal evaluation matrix and quantitative strategic planning matrix (QSPM) has also been used. Due to the findings of the research: the lack of cheap access for everyone to sports facilities with an average rating of 14.62 as the most important weakness and the existence of a young and adolescent community with an average rating of 13.09 was identified as the most important strength. Also emphasis of religious teachings in dealing with the issue of sports with an average rank of 12.59 was identified as the most important opportunity and the economic problems of the people with an average of 11.81 was determined as the most important threat to the development of the sport of Judo around Iran. Moreover, planning for the development of judo sport with an average of 4.93 was identified as the most important mission statement, and respecting the culture and honoring the personality of employees and clients of the federation with an average of 3.64 was considered as the most important core value statement and easy access to judo sport with an average of 6.92 was considered as the most important vision of the Iran Judo federation. Additionally, training of skilled and capable forces with an average rating of 3.12 is the most important strategic goal of the development of judo sport in Iran. The evaluation matrix of internal factors showed that the strengths will overcome its weaknesses to some extent and the evaluation matrix of external factors showed that the position of the development strategy of Iran's judo sport is in the 775 region. According to these results, it should be acknowledged that the conditions indicate the use of conservative strategies.