Currently, the social order for higher education is significantly focused on the formation of foreign language communicative competence and the development of communicative skills in foreign languages of a university graduate, allowing the future specialist to carry out effective speech communication in professional and general cultural fields.
The article discusses the features of innovative educational technology, "Edutainment." The genesis of the concept of "edutainment" is presented. The article is devoted to the review of the educational tools of "edutainment," which can be used in the educational process of university education. The works of foreign and domestic researchers, addressing the concept of technology education are analyzed and systematized. A brief chronological note is given on the emergence and establishment of "edutainment" abroad and in Russian didactics. The analysis and generalization of the available domestic and authentic pedagogical literature on this issue are given. The shortcomings of the existing definitions of "edutainment" are identified.
The authors of the article understand edutainment as an exclusive educational technology, considered as a combination of modern technical and didactic teaching tools, which is based on the concept of learning through entertainment. The main difference between edutainment and the modern paradigm of learning is that the subject takes an active part in the educational process. The result of the interaction of an informatively entertaining object and an active subject in learning is knowledge, skills, individual experience, and subjective emotions.
Assignments in the technology of "edutainment" should correspond to three pedagogical principles: the connection of theory with practice, consistency, and accessibility. The article proves that edutainment can be attributed to innovative educational technologies.